• Two corrections:

    1) You are not allowed to have a Quality Score of 1 or 2 (the article says “lies between 2 and 10”). The officially recommended way to avoid suspension for that reason, is to create an automated rule that runs daily to pause keywords with a 1 or 2 score. Use a rule not a script, it’s so much easier.

    2) There is no longer any rule about logging in every 30 days or making an edit every 90 days. The new focus is on maintaining quality, not regularity.

    Organizations wondering how difficult it is to reach 5% CTR, might be interested to know that as of 1st June 2018, the average CTR across the whole Ad Grants program was actually above 8%. So aim high!

    • Hi Jason,

      Thank you for your suggestions.

      On the Quality Score, in the first instance, we have mentioned it as a scale – between 2 to 10. Changed it. Further, if you read carefully, we have mentioned that the keywords should surpass a Quality Score of 3. Check section:

      How to choose, review and optimise Keywords

      A keyword is a search term entered by the user on a search engine. Let us now look at various aspects of a good keyword:

      As per the keyword policy requirements set by Google, you must avoid the single word and generic keywords and ensure that keywords that are specific to your business and those that will be useful to the user are added. The keywords should surpass the quality score of 3.

      On the CTR, although achieving a CTR of 5% is not a sweat in ideal cases as you rightly said, for NGOs in India, getting a responsive website and the right content is still a matter of difficulty. Which is why achieving a CTR of 5% too is sometimes a task.

    • Hi Jason,

      Thank you for your suggestions.

      On the Quality Score, in the first instance, we have mentioned it as a scale – between 2 to 10. Changed it. Further, if you read carefully, we have mentioned that the keywords should surpass a Quality Score of 3. Check section:

      How to choose, review and optimise Keywords

      A keyword is a search term entered by the user on a search engine. Let us now look at various aspects of a good keyword:

      As per the keyword policy requirements set by Google, you must avoid the single word and generic keywords and ensure that keywords that are specific to your business and those that will be useful to the user are added. The keywords should surpass the quality score of 3.

      On the CTR, although achieving a CTR of 5% is not a sweat in ideal cases as you rightly said, for NGOs in India, getting a responsive website and the right content is still a matter of difficulty. Which is why achieving a CTR of 5% too is sometimes a task.