Buying leads through third party vendors or paid ads for short-term growth; or posting content that builds a loyal online community. What would you choose?
Automation in Marketing has really come into focus in the last decade, and along with it have arisen a number of myths, questions and doubts.
Are page likes, reach, and clicks the only testimony of Brand Engagement? Or is it something more that goes into measuring the REAL ROI of marketing?
Storytelling has the power to capture user’s attention way better than any other media. Here are 5 ways of using stories for promotion.
What does Maggi mean to us? A quick snack, a symbolic taste which we all have loved since our childhood, a lifelong companionship for the…
You might smug at this question thinking it’s so text book and well, everybody knows what a Brand is. Do they? Businesses often make mistakes while promoting themselves.